How to Pick the Perfect Door Closer: A Guide for Indian Retail Hardware Stores
Whether you run a hardware shop in Kanpur, supply building materials in Surat, or import or export hardware to the UAE or USA, choosing the right door closer is essential for keeping your customers satisfied and your business growing. Door closers aren’t just functional, they ensure safety, convenience, and style for homes, offices, and commercial spaces. However, with so many options, selecting the best one can feel overwhelming.
In this guide, we’ll break down the key factors to consider when choosing door closers, helping you stock products that meet the needs of homeowners, architects, and project managers. As a 50-year old brand in hardware manufacturing, YEN Door Closer, share insights to simplify your decision-making of choosing the right products.
Our aim? To help you build a reputation for quality products, boost customer loyalty, and contribute to a stronger industry by prioritising durability over cheap low quality products.
We are YEN Door Closer,
Manufacturing quality hardware for 50 years. Our products are proudly Made in India, trusted by shop owners, architects, and suppliers across India on IndiaMart (www.yendoorcloser.co.in) and TradeIndia (www.yendoorcloser.com).
Winners of awards including Udyog Ratan and THE TIMES GROUP NBT BUSINESS ICONS for our reliability.
NBT Times Group Business Icons award
YEN Door closer, S. N Industries won this award in 2021 for the recent success of becoming one of the biggest door closer brand in India.
Why Choosing the Right Product Matters?
A well-chosen door closer does more than close a door, it adds value to your business and the industry:
Versatility: Meets the needs of homeowners, architects, and importers looking for long-lasting, reliable and standards-compliant options.
Customer Loyalty: Quality closers ensure long-term satisfaction, encouraging repeat purchases and fewer returns.
Reputation: Stocking durable products builds trust, whether you’re serving local shops or international markets.
Focusing on quality over low-cost alternatives benefits everyone. It improves your feedback, reduces complaints, and pushes manufacturers to innovate rather than compete on price alone— ultimately strengthening India’s hardware economy!
Product Details:
Era Door Closer
2,00,000 cycles tested
International design
Available in Silver and Gold finish
Heavy clip-on detachable arm
Special rubber to stop oil leakage
Double speed control
Special P.U painted for long life
Dimensions (mm) : Body - 220 x 50 x 45, Arm- 6 x 270
Capacity: 100kg
Explore our products to find door closers and other products that meet your demands.
How to Pick the Right Product?
Here are simple tips to pick door closers that work for everyone— shop owners, project suppliers, architects, and importers!
1. Long-Lasting Quality
Customers want door closers that last. Check for cycle testing (how many times a closer can open and close) to ensure it’s durable. Choose door closers tested for at least 100,000 cycles for reliability.
Why Choose YEN?
Our ERA and NIKO closers are tested for 2,00,000 cycles, which means years of trouble-free use. Our model, CONCEALED Designer Door closer, a favourite for modern designs, has a spring guaranteed for life. Our awards show we’re trusted by thousands online, including platforms like IndiaMart.
2. Match the Door Type
Different doors need different closers. It’s smart to evaluate the door type before making your decision. A heavy wooden or metal door isn’t the same as a light home door!
Why Choose YEN?
Small Shops: The NIKO is compact, handles doors up to 50 kg, and is perfect for homes or small shops.
Commercial Spaces: Our ERA, with a 100 kg capacity and double speed control, suits busy offices or malls.
Modern Designs: The CONCEALED, just 32 mm wide, is a favourite for sleek office doors up to 40 kg, loved by architects. The SLEEK CONCEALED is only 23 mm wide, which can fit on 30 mm doors too!
Wooden/Metal Doors: Our T-SLIDE, with a 65 kg capacity and smart slide arm, is ideal for wooden or metal doors doors in projects or exports.
3. Easy to Install
Nobody wants a door closer that’s hard to fit. Choose ones that save time for installers and customers!
Product Details:
Niko Door Closer
Small in size, big on work.
2,00,000 cycles tested
Special oil seals
Double speed control
Easy detachable heavy long arm
Easy to install, Metallic finish
Dimensions (mm) :
Body - 130 x 60 x 75, Arm- 5 x 300 x 22
4. Stylish Looks
Customers care about how door closers look on their doors, especially for offices or homes. It is essential to pick products that fit every aesthetic or have colour or finish options that satisfy every kind of door closing need!
Product Details:
T-Slide Door Closer
2,00,000 cycles tested
Sleek model
Double speed control
Leak proof technology
Smart slide channel arm
With any angle hold-open accessory
Special P.U finish for long life
Available in 7 finishes
Dimensions (mm): Body- 225 x 55 x 45, Arm- 6 x 325 x 22
Channel- 350 x 25
Capacity: 65kg
5. Meet the Global Standards
Some customers, like architects or importers, need door closers that follow strict rules, like EN 1154 for Europe. Selling certified products would not only benefit your brand but also assist you in exponentially expanding sales!
Tips to Sell More!
As a retailer, you can boost sales with simple steps that highlight the quality products, already available on IndiaMart and TradeIndia.
Considering YEN Door closers, proved to be one of the best and premium quality manufactured products in India, here’s how to attract more customers, including architects for big projects, in your city— whether it’s Mumbai or Surat or other city in India-
Highlight YEN’s Quality to Customers
Tell your customers why YEN products stand out. Share that our door closers last for 2,00,000 cycles (years of use!) and have leak-proof seals. A quick promo like “YEN closers are built to last, trusted by thousands on IndiaMart” can win their trust.
Showcase Products in Your Shop
Put up a small display with our door closers and a sign saying “Made in India, Award-Winning Quality.” Mention our Udyog Ratan award to grab attention. This makes it easy for customers to see and choose YEN.
Offer Bundle Discounts
Encourage bigger sales by offering deals, like a discount when customers buy a NIKO closer with hinges or door stoppers from our catalogue. It’s a simple way to increase your profits while giving customers value.
Promote to Local Architects
Got building supply customers or architects visiting your shop? Suggest our CONCEALED closer for their modern office or home projects. Share our YEN 2025 Product Catalogue with them or connect them to us via our Enquiry Form. We’ll work with you to supply projects in your city!
Point Customers to Online Listings
List YEN closers on your website or platforms like IndiaMart with clear details and our catalogue link on IndiaMart and TradeIndia. Let the customers know to check our full range there or share our catalogue link!
YEN Manufacturing Unit
Why Choose YEN Door Closer?
With 50 years of experience, YEN is a name you can trust. Our closers, like the CONCEALED for sleek designs and TSLIDE for glass doors, are built to impress. Here’s what makes us special:
Trusted Quality: Our Udyog Ratan and NBT BUSINESS ICONS awards prove we deliver, with products tested for 200,000 cycles.
Made in India: We design and make closers like ERA and KAPSA in India, trusted worldwide.
Easy Ordering: Find our full range, including NIKO and PNEUMATIC, on IndiaMart or TradeIndia.
Support for You: Our team helps with product questions or project needs, whether you’re a shop owner or sourcing for exports!
Explore our products to find door closers and other products that meet your demands.
YEN Manufacturing Unit
